So, you’ve pulled your team together, you had a great agenda, the day or days went well and now you have a Strategic Plan for the upcoming year. You’re good, right?
So, this is where most plans fall off the rails. Implementation. How to stay focused on implementation when the day-to-day is always intruding.
Here are the common issues we see when implementing a strategic plan and how we help our clients solve them:
- Not tracking your high-level goals/initiatives appropriately? So, we know CRM’s are great for everyday tasks, etc. They are not so great for long-term initiatives that may take days, weeks or even months to complete. We use a program called Teamwork. We provide it free to our clients so we can help them track their initiatives for the year. We always tell them “your everyday tasks belong in your CRM but your Strategic Plan deserves a home of its own” and it has shown to significantly increase the success of our clients in implementing their goals.
- Not keeping everyone accountable & engaged – we recommend monthly meetings with the team to go over the goals/initiatives from the plan – are they on track? If not, what are the hurdles. Again, Teamwork makes this very easy. Additionally, studies have shown that human beings can only stay focused for about 90 days, so at a minimum, you should have team meetings every 90 days to discuss the plan and get everyone refocused. Additionally, including your entire team in the strategic planning process (or some part of it), gets buy–in from the start and helps everyone get and stay engaged.
- Having too many priorities – too many priorities in any plan or any given time frame is a recipe for failure. Typically, we recommend no more than 4 large projects in any given year (1 per quarter) and then no individual have more than 2 o 3 smaller projects over the course of the year. If you have more ideas you want to execute, set up a “Big Idea” task list in Teamwork and revisit as goals/initiatives get completed or for next year’s planning. That way, you don’t lose good ideas, but you also won’t feel pressured to complete them all at once.
- Not having all “A” players
– this is the biggest obstacle to executing any Strategic Plan. If you
don’t have the right individuals in place who understand your vision and
are excited by it, you will not be able to execute your plan. Take
some time now to understand your team players and ask yourself:
- Do they get it?
- Do they want it?
- Do they have the capacity to do it?
Asking these questions first will put you on the right path to executing your plan and reaching the firm you envision.
If we can help you build or execute your strategic plan, please give us a call for a one-hour complimentary call. Thanks for listening, Ginny